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Sponsors For three days, Memphis, Tennessee will transform into the sports entertainment capitol of the world. This is due to the World Heavy Weight Championship Fight being held in Memphis at the Pyramid. Athletes, Celebrities and Corporate America will converge in Memphis for a variety of parties and the sports events. Magic Johnson's evening of "Magic, Music & Passion" will be one of the premiere events of the entire weekend. The event will be held at the recently opened, Isaac Hayes' Club In the Peabody Center. The restaurant & entertainment complex is less than one mile from the Pyramid where the actual fight will take place. Magic Johnson & Isaac Hayes are two names synonymous with show time and entertainment. Magic is a man who made "Showtime" famous on the basketball court and for throwing star-studded celebrity events and the Isaac Hayes " Black Moses" has had numerous hits and his restaurant is the newest and hottest restaurant & nite club in Memphis. We're willing to position your company as an official sponsor of the Magic Johnson's evening of "Magic, Music & Passion" at the Isaac Hayes Club. The event will be marketed through television, radio, and distribution of invitations, flyers and other multi-media. We will offer exclusive amenities based upon level of commitment, and are targeting other high profile sponsors to satisfy our goal. Your product will be represented among the most elite products services available, and will be in the presence of political, corporate and entertainment genre. National Radio Campaign With Radio One And Network Television Campaign With NBC Affiliate WMC TV 5 - Russ Parr Morning Show With Olivia Fox Promotional Event: Magic, Music And Passion Fly Away - June 7 & 8th 2002 This promotional overview is for a partnership with New Vision Sports Marketing, Paradigm Group and Radio One, Inc and the syndicated program Russ Parr Morning Show with Olivia Fox to promote the Magic, Music and Passion flyaway, the weekend of June 7th. This partnership is for the Spring Book promotion Platinum Passport. We will support this partnership with on air live and recorded promotional mentions on 29 urban mainstream radio stations (see the below), which includes 14 Radio One, Inc markets, reaching over 2.5 million listeners. We will provide 60 second recorded promotional announcements promoting the Platinum Passport contest and the Magic, Music and Passion flyaway to Memphis, the weekend of June 7th. Execute on air qualifying giveaways, three times a day in 29 markets, with the grand prize drawing on May 31h for the Magic, Music and Passion flyaway. Prize includes June 7-9th Limo to and from the fight for each winner either by individual or group limo 16 Tyson and Lennox Lewis fight tickets 16 VIP meet and greet passes with Magic Johnson and celebrities 16 Magic party tickets, Friday, June 7th, 16 Russ and Olivia “Platinum Passport” party tickets, Saturday, June 8th. Russ Parr and Olivia Fox to conduct an interview with Magic Johnson to promote the event (date and time to be determined). Platinum Passport Participating Markets Contest winners qualify through Radio One owned/operated stations in Atlanta, Georgia; Baltimore, Maryland; Houston, Texas and those contest winners who qualify through their local "Russ Parr Morning Show" affiliate station in the following markets: Dallas, Texas; Shreveport, Louisiana; Alexandria, Louisiana; New Orleans, Louisiana; Boston, Massachusetts; Richmond, Virginia; Charlotte, North Carolina; Detroit, Michigan; Baton Rouge, Louisiana; Cleveland, Ohio; St. Louis, Missouri; Indianapolis, Indiana; Augusta, Georgia; Washington, DC; Tallahassee, Florida; Philadelphia, Pennsylvania; Savannah, Georgia; Raleigh, North Carolina; Jacksonville, North Carolina; Jackson, Mississippi; Albany, Georgia; Charleston, South Carolina; Tampa, Florida; Norfolk, Virginia; Jacksonville, Florida; Fayetteville, North Carolina; Lafayette, Louisiana; DeKalb, Mississippi; Charleston, South Carolina; Dayton, Ohio; Winterhaven, Florida; and Huntsville, Alabama. Phat Pack
Sponsor Benifits
Television Advertising WMC (NBC affiliate) Memphis's # 1 network television station in the 18-49 demographic will be the exclusive broadcast station promoting the event: The schedule will consist of over (100) :30 sec spots with heavy emphasis on NBA playoff games leading up to Championship finals. :30 sec spots will feature Magic Johnson urging local support for his fundraiser and support of "Brother About Change" NBC schedule will include:
Radio Advertizing Execute on air qualifying giveaways, three times a day in 29 markets, with the grand prize drawing on May 31h for the Magic, Music and Passion flyaway. MENTIONS: 4,872
MENTIONS: 348
TOTAL PROMOTIONAL MENTIONS: 5,220
Memphis Market: Clear Channel stations V-101 & K-97 FM Will provide (120) 60: sec spots and over (80) promotional liners with recorded radio drops from Magic Johnson.
www.MagicFightParty.com
Sponsor Packages Title Sponsor - $40,000
Presenting Sponsor - $30,000
Participating Sponsor - $15,000
For more information about sponosrship opportunities call (901) 260-5187.
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